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Frequently Asked Questions

How can I become an Urban Paws influencer?

Apply online through our website to be considered for Urban Paws Influencers.

Do Urban Paws influencers get paid for their collaborations?

Yes, all collaborations with Urban Paws influencers are paid opportunities. The payment structure varies depending on the type of content produced and the scope of the collaboration.

Do I have to pay to be apart of the Urban Paws Influencers roster?

There is no upfront cost to join the agency and be featured on our website. However, a one-time payment of £40+VAT for website maintenance and administration will be deducted from your first job payment.

What kind of content does Urban Paws expect from its influencers?

We request content to promote influencers to brands that showcases various aspects of pet care, lifestyle, and companionship. This includes heart-warming pet stories, informative pet care tips, entertaining pet-related challenges, and visually appealing pet photography or videography. The key is to create authentic content that resonates with our audience and aligns with our brand’s values.


Can I apply to become an Urban Paws influencer if I already promote other pet-related brands?

Yes, you can still apply to become an Urban Paws influencer even if you promote other pet-related brands. However, we require transparency about your existing brand partnerships. You must disclose which brands you endorse or are an ambassador for.

What are the 4 types of Influencers?

There are four main types of influencers:

  1. Nano-influencers: Typically have around 500-10,000 followers and high engagement rates.
  2. Micro-influencers: Have between 10,000-100,000 followers and a moderate engagement rate.
  3. Macro-influencers: Have between 100,000-1 million followers and moderate engagement.
  4. Mega-influencers: Have over 1 million followers and receive celebrity-level endorsements.

Is there a minimum number of followers a person needs to be considered an influencer?

There are many factors that are considered before we recruit a pet to our influencer network, and one of those is audience size. While there isn’t a set minimum, you do need to have a large enough audience to make a visible impact with your content. Impact is measured primarily in impressions, and engagements. The larger and more engaged your follower base is, the more likely we will hire you as an influencer.


What’s a Media Pack?


A Media Pack, also known as a press kit, is a document that provides detailed information about you as an influencer.

It typically includes:
1. Your bio
2. Demographics of your audience
3. Social media analytics
4. Previous collaborations
5. Testimonials


Can I apply to be an Urban Paws influencer if I live outside of a specific region or country?

While we do typically accept influencers from around the globe, it’s important to note that we prioritize UK influencers due to our predominant focus on UK-based brands. However, we still encourage talented individuals from all over the world to apply and welcome their applications.



What should be included in my showreel when applying to become an Urban Paws influencer?

Your showreel should delve into who you are as an influencer, showcasing your unique creativity, personality, and talent for creating captivating pet-related content.

Just like Archie the Lhasa Apso’s showreel, include a mix of pet photos, videos, or other media that highlight your skills as a content creator.


Is your pet destined for

Sign up with Ireland’s leading animal talent agency! Add your pet to our “talent for hire” directory now and let their star shine!

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Shine bright with your

We’re constantly seeking fresh human talent, and if you believe you and your furry companion have the skills, don’t hesitate to contact us today!

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