Apply for your pet to join Urban Paws Agency
Animals are increasingly used for marketing and advertising purposes. Every animal you see on TV, in magazines and in lifestyle shots is a professional pet model or actor.
There isn’t one specific type of pet that’s particularly in demand over any others and your animal doesn’t need to be a certain breed to be an animal star. Mixed breeds are in high demand for pet modelling, as are pedigrees. Indeed, many different types of pets are popular for different kinds of work and that’s why we accept most well-trained pets to offer our clients.
Your pet’s profile will be assessed by lots of agents, photographers and of course film directors who are looking for animal hire for their specific brief. All of our work is always paid, which varies – all depending on the job.
Frequently Asked Questions
Is there a cost to join the agency?
There is no cost to join the agency and be featured on our website. A one-off Payment of £40+VAT for website maintenance and administration will be taken from your first job payment.
Can my pet become a model?
Yes, your pet can become a model with Urban Paws UK if they have basic and obedience training. Your pet will need to have a calm and obedient temperament, and be comfortable around unfamiliar people and new environments.
Your pet’s profile will be assessed by lots of agents, photographers and of course film directors who are looking for animal hire for their specific brief. All of our work is always paid, which varies – all depending on the job.
Do you take a commission?
Yes, we do take a commission.
Is travel covered?
Yes, travel is covered.
How long do we have to wait for payment?
Payment can take 6-8 weeks after the job has been completed which is standard for the media industry.
Does my animal need pet insurance?
Yes, as some clients do require the animal be insured.
What skills do animal models need?
All animals need to be people friendly and comfortable in busy/loud environments.
Cat and dogs will need to have all basic commands and can respond from a distance.
Other animals will need to be comfortable being handled and happy to travel.
What happens once my pet has been enrolled?
UPUK will create a bespoke profile on our website for our clients to read about the animal, view images and watch the tricks/commands on the showreel.
We will then promote your animal to our B2B audiences.
Your animal will be announced as a new face on our social media platforms.
Once a suitable job has been selected for your pet, one of our bookers will get in touch to discuss.
What is a Showreel?
The purpose of a showreel is to allow potential clients to see your pet in action and get a glimpse of their abilities.
The video will highlight the range of tricks, stunts, and behaviours that your pet can perform, making it easier for clients to decide if they would like to hire your pet for their specific project or event.
How much is a Showreel?
There are two options available if you would like to create a showreel for your pet.
The first option is to create the showreel yourself, ensuring it meets a high standard and our specification.
The second option is to utilize our freelance videographer for a fee of £50. This option ensures a high-quality final product that showcases your pet’s talents in the best possible way.
Your profile will not be visible until a showreel is received.
