What is a Pet Industry Professional?

Urban Paws UK is committed to promoting animal welfare in the media industry. We believe that all animals, including those used in media such as pet models for commercials or films, deserve to be treated with respect and care. To prioritize their welfare, we have a veterinarian on set who provides medical care, monitors animal behaviour and health, and advises on appropriate handling techniques.

Compliance with regulatory and legal requirements related to animal welfare is also a priority for us. We work closely with Clearcast, a company that provides pre-clearance services for TV ads in the UK. Clearcast reviews ads to ensure that they comply with regulatory and legal requirements, including those related to animal welfare. They may require evidence that animals used in ads were treated humanely and had access to appropriate veterinary care during filming.

At Urban Paws UK, we take our responsibility towards animals very seriously and uphold the highest standards of care and professionalism in the industry. We understand that each project has unique requirements, and some may require additional resources. Therefore, we also provide access to external professional photographers and groomers to ensure that our clients have access to top talent and achieve their goals while prioritizing the welfare of our pet models.

Overall, Urban Paws UK prioritizes animal welfare in the media industry and is dedicated to promoting the respect and care of all animals under our care. We work with trusted professionals and comply with regulatory and legal requirements to ensure the highest standards of care and professionalism in the industry.